When I say plastic surgery, where is the first place that you think of? Hollywood? Sydney? Maybe Rio de Janeiro? How about Seoul, South Korea? Believe it or not, this up-and-coming Asian capital does more plastic surgeries than anywhere else on the planet.
With a massive market for both locals and those who have come from abroad to see Asia’s best plastic surgeons, Seoul has an incredible market that is leading the world in plastic surgery trends. Curious to see what will be the next cosmetic trend in Australia? You might want to look to Seoul!
Dr Hang-Seok Choi, plastic surgeon and director at JK Plastic Surgery, a clinic in the trendy neighbour Gangnam, Seoul sees more than 10,000 patients a year. Like many surgeons across Korea, the number one procedure that he performs is eyelid surgery. With a goal of looking more Western, Koreans are clamping to create a more open looking eye and they are achieving it with cutting-edge technology.
Eyelid procedures, however, are far from the only popular type of cosmetic surgery. Just like people in Sydney and across the planet, men and women alike are turning back the clock with facelifts and getting a wide range of body contouring procedures. Trendy Western-inspired surgeries like Brazilian Butt Lifts are gaining popularity while classic options like liposuction are universally appealing.
Just like we are seeing in Sydney, the non-invasive trend is hotter than ever. Everyone is looking for a quick, safe, and affordable fix. Koreans love non-surgical liposuction options like CoolSculpting because it permanently gets rid of fat with no downtime or injections. Similarly, double chin fat injections, are a permanent treatment that can eliminate double chins, while non-surgical nose jobs are incredibly popular with those who want to avoid going under the knife.
Why is plastic surgery surging in popularity in South Korea at a level we just aren’t seeing in Sydney and elsewhere in the Western world? Dr Choi has a few theories. First of all, he says, Korea has an incredibly
competitive society and people are living in close quarters. In fact, Seoul has one of the highest population densities on the planet. Not only are they constantly seeing and comparing themselves to
others, they are being compared. In their ultra-competitive job market, photos are required on CVs and looking good can give candidates a major edge over the competition.
According to Dr Choi, this is confounded by the fact that South Korea has a relatively rigid standard of beauty. While Australia has a very diverse population, with around half of Sydney resident foreign both, Seoul has a much more homogenous population. You might not realise it, but this has a major impact on our beauty standards.
Having a greater diversity tends to mean having a more diverse standard of beauty. While in Sydney, we may view beauty to come in many shapes, sizes, and colours, the perception is different in Seoul. Dr Choi believes this is one reason why plastic surgery is so popular there. With so many people sharing the same idea of what is beautiful, everyone wants to achieve the gold standard to feel and look their